In-depth literature review Essay Example | Topics and Well Written Essays - 750 words

In-depth literature review - Essay Example(p. 17)One of the main strategies of the British modal value industry is the market differentiation. Here, companies that comprise the industry tend to stipulate in a sector menswear, ladieswear, childrens wear, knitwear, lingerie, street fashion, designerwear or accessories (scarves, ties, hats and gloves). At present, there is a governmental agency in the UK called the Standard Industrial sort that provides a mechanism for gathering statistics and supplying information about an industrial grouping and in defining a market.Also, along with information from trade bodies such(prenominal) as the British Clothing Industry Association, data are utilized to make comparisons among competing countries comprising an industry. This is based on the idea that in the international market has plough so saturated that the advantage of the globalness itself has been essentially nullified. (Gamble, 2003, p. 346) Now more than ever, it is harder and harder to become a top-level fashion house in various global cities and so great premium on specialization is evident. Paul de Gay (1997), in his book Production of Culture/Cultures of Production, explored this further as he argued that a comprehensive apprehension of fashion in clothing can only be approached through an exploration of the mutually constitutive rhythms of production and consumption, hence mapping the multiple worlds where fashion is produced and consumed is definitely a must. (p. 8) Interestingly, Bruce, Moore and Birtwistle (2004) added that the majority of British fashion consumers prefer to buy the diffusion lines of clothing. (p. 160)In the book called, The National Fabric Fashion, Britishness, Globalization, Alison Goodrum argued that British fashion is precariously poised amidst a clutch of conflicting narratives, representations and ideologies. For her, there is a