Discussion Question 1 Week 4 Assignment Example | Topics and Well Written Essays - 500 words

Discussion Question 1 Week 4 - Assignment ExampleIn a butt joint industry where I am employed, in the past times twenty years, the U.S. fairy companies used to spend as much as $1.1 billion on merchandising alone. That marketing involved advertising, labeling and promotion of cigarette locoweed. Before the enactment of the law in 1970, brands of cigarettes regularly sponsored the American television and radio programs in 1960s and 1950s. In early 1970s, marketing of cigarettes then extended to newspapers, magazines and to billboards. disco biscuit years before the enactment of the tobacco law, all tobacco companies continued to advertise, promote and label cigarette packages with messages such as approved by doctor along with images of beautiful models and athlete who are enjoying their sprightliness with cigarettes in their hands to raise the awareness, sales and preference of the cigarette brand. Due to the kind of cigarette advertisements by cigarette companies, consumers of ci garettes continued to smoke without knowing the health impact of excessive usage of tobacco and cigarettes. That was because smoking advertisements were majorly focused on glamorizing smoking and did not expose the grim realities of using tobacco.For all that period, the cigarette companies did not succeed in fulfilling the promise of enlightening its consumers about health effects caused by smoking. Adamson (2010) states that the failure of manufacturers of cigarettes to spillage these promises making the consumers to remain misinformed concerning the smoking risks associated with their health. The Tobacco Control Act was endorsed to regulate advertising and marketing of cigarette and tobacco. These included introduction of new warnings for products of smokeless tobacco and prohibition of manufacturing products that used deceptive descriptive impairment like low, light and mild.In the next 10 years, if this law is not repealed, it result lead to a negative impact on cigarette bu siness. This is